BRANDING
Omkaara - the brand name has its roots in the story of the soil, where OM stands for ‘organic matter’, and Kaara means ‘the finger of god’ in the African language. Omkaara represents individuals who care for planet earth’s biodiversity, and are planting native trees to restore lost forests.
PRODUCT DESIGN
We designed and developed the end-to-end donation experience for Omkaara.org. The platform promote tree planting projects and accepts tree donations, offers 100% transparency of where the donations are invested, and publishes the impact each project delivers.